How To Forecast Fish Farm Business Sales

Predicting possible sales for your Fish Farm business is a very chief process; before you launch your business you must feel positive in future sales otherwise there is no point in setting up in the first place. It’s suspect you will be right on the money but if you don’t make a realistic attempt your Fish Farm business will likely not make the grade; forecasting is an important element to your business stratgey.

Your sales forecast is the fiscal projection of the quantity of turnover your Fish Farm business will make from the sales of its products or services. Your sales forecast can stand alone, but it will be closely connected to your Fish Farm business plan. It is an essential and fundamental element of the planning method and it will be a chief part of your profit and loss account and cash flow forecast.

Why bother with a sales forecast?

It is needed so you can

1. Predict your cash flow – your forecast might predict slow times of business where you may need a cash injection to pay for products or just to pay the staff for example.
2. Manage Cash flow – innermost to the success of your business, it is essential that you understand how sales forecasting contributes to the computation of the cash flow forecast.
3. Plan future resource requirements – for example, the quantity of staff considered necessary to manage your orders and provide a certain level of service.
4. Plan marketing activities – this will noticeably have a knock on effect to the sum of sales you make as well.

Quite clearly constructing a sales forecast for your Fish Farm business is crucial to your business success – you should continually re-evaluate your sales forecasts – by looking at concrete sales to your forecasted sales firstly you can measure if you have done well or not.

So what do you need to consider?

Your sales forecast should show sales by month for at least the next 12 months, and then by year for the following two years. Three years, in total, is generally enough for most business plans.

You need to consider

1. Are there any comparable products or services already being provided in the neighborhood?
2. What is the extent of the market?
3. Is the market growing or declining, and if so,by what % each year?
4. What are the major considerations for this market?
5. What might affect it in future?
6. How do cyclic factors affect purchases of your product or service?
7. Are there fashions in your business?

Who are your customers going to be?

1. What percentage will purchase?
2. Why will they cease trading from someone else to trade from you?
3. How much will you charge?
4. Can you in reality supply the products and services that you are predicting?
5. How many competitors do you have?
6. It is unlikely your business is the only one of its kind – what happens to your customers when new businesses enter the market?

The whole globe is your marketplace with the creation of the internet – but what products/services can you make available Virtually all business has a quantity of competitor(s) – how can you hoover up your competitors customers? How can you put a stop to your competitors taking your customers? Can you tweak your product prices up or down to match new customers – can you simply add or transform the services you offer to new and existing customers to mushroom your turnover and profits?

Preparing your Fish Farm business forecast

All Fish Farm businesses need to base their forecasts on certain assumptions regarding potential changes that may take place in the future. These can be quantified and could include:

1. Sector growth/decline by a certain percentage e.g. 5%.
2. Planned expansion in the number of personnel to generate an expected 20% increase in production.
3. A move to a better location that ought to produce a 40% increase in sales.

Preparing your forecast

If you sell more than one product or service, you should prepare a separate forecast for each item in your range,and forecast:

1. By volume
2. By value
3. By a combination of both value and volume.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on realistic, verifiable and unbiased info.
2. Do not be tempted to ignore your investigation if it showed negative results.
3. Do not make predictions only on the basis of historical performance. Keep examining at what else might change your sales in the future and alter your forecast in view of that.
4. Make sure you understand your capacity limits. Can you produce the amount of sales being forecast with the personnel, equipment and financial resources available to you?
5. Does the pricing policy you have used in calculating your sales forecast convey to what is really achievable?, or conversely, have the prices been set too low down or too high so that either way your forecast is potentially unrealistic?
6. Is your business brand new?, your business may take longer than you imagine to get recognized, and have you set accordingly realistic sales goals?
7. Have you permitted for the possibility that high sales based on an initial promotional rush may drop off, leading to a need for more intensive marketing and higher ongoing costs once initial interest has peaked?
8. When you give reasons for your sales forecasts to prospective backers – are they believable?

Non Voice Services Of Call Centers: Major Drivers Of Your Business

Call Center services could be differentiated into two major parts- voice and non-voice services. In this article, we will discuss the ins and outs of non -voice support services provided by offshore call centers. BPO services offer a wide span of services to deal with products related queries before, during and after the purchase. The non voice services of contact center can be classified as Chat Support Services, Technical Help desk and the Back office support services.

However, these services are interrelated and should be combined for a better product drive and results. If, used and implemented strategically, these non –voice services are capable of transforming the face of business. These are customized and based on the needs and structure of a business.

Chat Support:

This is one of the most well known support services which include live chat/talk facility on the home page of your website. This service helps you to deal with customers who browse through your website and need some help or have some query regarding your products or services.

SMS Chat support:

In this mobile era, SMS chat support can bring in good results for your organization. Bulk SMSs reach to targeted and existing customers. This service ensures better visibility in the market and among customers as well. Modern call centers are also offering non voice services of improved text edition to increase ROI and consolidate brand positioning.

E-mail Support and Management Services:

This business boosting service implements the use of detailed, nicely craft and well designed e-mail to upgrade your product to the next level. In this service, emails are sent to large numbers of prospects. Expertise and skills of email team of call centers work to make your email campaign successful, reduce the spamming risk and avoid the blocking list.

The Technical Help desk:

With the help of this time tested service, organizations have reduced overhead technical costs. These services help you out if any technical problem arises. Problems are resolved through telephone, chat or through e-mail on 24/7 basis.

Application/Network technical Support

This non-voice service provides assistance on technical issues related to software, applications, computer hardware or networking.

Post-Sales and Pre-sales Offshore Technical Support Services:

These Offshore Technical Support Services assists your customers in handling technical problems concerning pre, post or during the sales.

Back Office Support:

The cost-effective and quality services of offshore call centers are widely popular. These are customer focused and meant to provide quick and effective solutions as such document management, data entry, building accounts and database.

Outsourcing call center services such as non voice support services and offshore technical support can give you an edge over your competitors and place you in better position in market. Moreover, call centers work like an integral part of your company; they work for your benefit to achieve the objectives of your organization.

Enhance Your Revenues With Business T1 VOIP Products and Services

In today’s technological world, the vast majority of the business businesses count on the web in purchase to grab appropriate information and also to complete a number of day by day regime performs. On the other hand, they won’t be making usage of the world wide web such as the IT Sector Companies, whose projects are based extensively on world wide web use. This is actually the most important reason behind the increasing acceptance of business T1 for all those home business enterprises which can be in have to have of high-speed world wide web for sleek operating. Â Having said that, ahead of deciding on a business T1 link, you need to keep one vital factor in head and that is, these connections are certainly not low cost, but can confirm to become really advantageous to your business. The T1 enterprise connections will help you help you save lots of pounds, so for starters you should obtain out how essential the link is to suit your needs. Now, shifting forward you must find out, which sort of connection can do miracles for your enterprise firm in conditions of moneymaking and boosting productivity. Â As a small business proprietor, you need to check out the techniques to spice up your online business with T1 voice service. The primary thing to consider while deciding upon this sort of assistance is T1 pricing. It is an essential variable, given that loads of T1 service suppliers are available in the marketplace delivering their competitive prices. The T1 enterprise can perform wonders towards your small business and get it to the new level. Â The good results of business T1 link relies about the amount of phone calls and also the bandwidth usage. This connection is best suited for all people small and large scale organizations, wherever there are lots of workforce and all of them have to have accessibility to telephone and net connection. These connections are backed with high-speed world-wide-web with fast bandwidth. Â A number of companies have heaps of things such as telecommunication, video clip conferencing, hefty downloading and uploading and surfing many sites on each day foundation. You can accomplish all these duties using the common broadband link and T1 pricing is often affordable for them too. Â For anyone who is managing an enterprise and would really like to boost the productivity and accelerate items, then you definitely need to have a fast and dependable connection. Furthermore, they need to possess the capacity to conduct with 100% uptime, and have to be backed by 24×7 buyer assist system, so that you won’t deal with any problem of down time or sluggish down. Only the T1 business connection can assure you these two characteristics. Â T1 service companies are dedicated to give you wonderful internet and cell phone line connections. The T1 pricing is frequently lower and even smaller corporations can afford to pay for it. The best choice readily available amid the T1 connections would be the built-in T1 line. You are going to obtain a good amount of providers offering the T1 connections. Â Nonetheless, it’ll be far better to look about, so that you can find the most effective T1 price and repair. Quite a few corporations are offering the T1 solutions identical to the built-in T1 service, one of the very best out there competition in the telecom marketplace. A number of the most current technological improvements have built it business, making sure that it may be utilized in get in touch with facilities, IVR, IP/PC PBX, logging and fax products and solutions. Â We provide the ideal info about business T1 and T1 pricing. For more details be sure to go to the delivered links.

Tips on Promoting Business Products and Services

How you promote your products and services will affect the sales for those products and services. It is important that you choose the right approach to succeed and make a profit. The following are some imaginative methods for marketing and promoting your merchandise or service to increase your earnings. Step 1: Design a website. The Internet can be used to advertise with great effectiveness. Above all other methods, the Internet is the first place consumers go when searching for a product or service. View the Internet as a universe of people waiting to be engaged by an idea and you having a great product to draw their attention. It is possible to create your own website, but using professional websites will have better results in terms of ensuring customers are interested in both your products and services. If you’ve got a couple thousand dollars available you could give the job to someone else of designing and starting a promotional website for your business. If possible, add a shopping cart feature, as this will help your website to generate additional income. A good way to disseminate information your business is to offer products and services online. Step 2: Make the name of your business well-known. Also to get your product out there you’ve got to take advantage of any corporate publicity you can get. Do everything in your power to make your company a common name in every household. You can add your company to fee-free directories on the Internet and local yellow pages. You can use your local classifieds to do the advertising. You may also have your business featured in the weekly flyer’s local coupon insert. The main key is to focus on online business directories where most of the traffic is generated and that will help you to spread promotional information about your business. Step 3: Get people discussing your goods. Spread information about your services by taking time to inform people about them. You should think about going to trade fair functions, joining job-related internet forums, and starting a blog about it. It is a very individual and cheap method of talking about what your business has to offer, and nearly all customers like this method better. Step 4: Put out a media press release. Writing and distributing a press release is a more professional method of promoting your services or products. Create a press release and have it published in the local paper, or even bigger periodicals which you feel could possibly reach your potential customers. For the press release, write in your company information, credibility, products, and why the services you offer are so good. It is a good idea to email this press release to web pages all over the internet that have to do with your business. Putting your press release out to more sources will increase the number of people who could become your customer. Step 5: Mail out an informative newsletter. By sending a newsletter through the mail, you can have people reading about your products and services. This can also be done via internet by visiting newsletter directories at no fee. Changes in your company and other exciting news can be included as well as information about new products. Don’t just write a description; write it like a letter to a friend. Put in short articles, a couple of photos and nice easy to read graphics into your newsletter. Then get it to your prospective customers. You might reach people that otherwise would not have known about your new products or services. This approach may have a higher cost associated with it but it is guaranteed to promote your company.

How To Write A Business Plan: Essential Elements Of A Good Business Plan

In order to write an effective business plan, you will need to start by covering the basics. State clearly on a cover sheet the name of your business, the address of the business and the principles that govern the business. These elements, however, are only part of what you need to include in your business plan. There are a few more essential elements to include in your business plan.

Executive Summary

The executive summary is the abstract of your business plan. It is summarises all the information you give in the body of the plan and serves to introduce potential investors to your company. Mention your company background, mission statement, goals, management overview, capital requirements, market opportunity and competitors in no more than three or four pages. Make sure your executive summary is persuasive enough to convince investors about the viability and potential of the business.

Business Overview

The business overview provides more details about your business and why the business was formed. It expounds on your business mission, strategy, model and existing strategic relationships. Clearly explain how your business was formed, the costs associated with running the business, legal structures of the business and any intellectual property you may own. You may also cover issues relating to administration, management, accounting and security in this section of your plan.

Business Offering

The business offering section details why you are in business and what you are selling. State whether you are selling products or services. If you are selling products, shed more light on whether you are the manufacturer, retailer or distributor. Talk about your manufacturing process, inventory processes and availability of materials, if you are the product manufacture. If your business offers services, describe those services in detail. Also, provide information on product or service lines you expect to venture into in future.

Implementation and Strategy

This section provides details of your business strategies. It highlights your sales forecast, products or services launch dates and expected customer or web visitors statistics. Investors will be keen to read through this section to learn about your dates and deadlines. Lay out these details in a table called “Milestones” for easier information consumption.

Marketing Plan and Analysis

Detail your marketing plans in this section. Provide information about your market analysis, customer service, sales and public relations. Showcase your business vision and highlight the key points that will make your business successful. Validate your points with market research and customer and or industry trends. If you are a smaller entrepreneurial company and lack capacity to conduct in depth market research, validate your points with testimonials from existing customers.

Management Team

Explain the backgrounds of the managers and executives in your business in this section. This is important because investors will be interested in evaluating the risks associated with your business before they invest. Generally, the experience of management teams significantly affects business risks. The more experienced the management team, the lower the risk involved.

Financial Projections

Finally, provide a clear quantitative interpretation and projection of all the information you included in the different sections of your plan. This information should ideally come after all the other sections. Include your cash flow statement for the coming two to three years, balance sheet and projected profit and loss statements in your financial projections.

Remember, a good business plan is never completely finished. Review, revise and build upon your plan from time to time to keep it accurate and up to date.

Non Voice Services Of Call Centers: Major Drivers Of Your Business

Call Center services could be differentiated into two major parts- voice and non-voice services. In this article, we will discuss the ins and outs of non -voice support services provided by offshore call centers. BPO services offer a wide span of services to deal with products related queries before, during and after the purchase. The non voice services of contact center can be classified as Chat Support Services, Technical Help desk and the Back office support services.

However, these services are interrelated and should be combined for a better product drive and results. If, used and implemented strategically, these non –voice services are capable of transforming the face of business. These are customized and based on the needs and structure of a business.

Chat Support:

This is one of the most well known support services which include live chat/talk facility on the home page of your website. This service helps you to deal with customers who browse through your website and need some help or have some query regarding your products or services.

SMS Chat support:

In this mobile era, SMS chat support can bring in good results for your organization. Bulk SMSs reach to targeted and existing customers. This service ensures better visibility in the market and among customers as well. Modern call centers are also offering non voice services of improved text edition to increase ROI and consolidate brand positioning.

E-mail Support and Management Services:

This business boosting service implements the use of detailed, nicely craft and well designed e-mail to upgrade your product to the next level. In this service, emails are sent to large numbers of prospects. Expertise and skills of email team of call centers work to make your email campaign successful, reduce the spamming risk and avoid the blocking list.

The Technical Help desk:

With the help of this time tested service, organizations have reduced overhead technical costs. These services help you out if any technical problem arises. Problems are resolved through telephone, chat or through e-mail on 24/7 basis.

Application/Network technical Support

This non-voice service provides assistance on technical issues related to software, applications, computer hardware or networking.

Post-Sales and Pre-sales Offshore Technical Support Services:

These Offshore Technical Support Services assists your customers in handling technical problems concerning pre, post or during the sales.

Back Office Support:

The cost-effective and quality services of offshore call centers are widely popular. These are customer focused and meant to provide quick and effective solutions as such document management, data entry, building accounts and database.

Outsourcing call center services such as non voice support services and offshore technical support can give you an edge over your competitors and place you in better position in market. Moreover, call centers work like an integral part of your company; they work for your benefit to achieve the objectives of your organization.

How To Forecast Fish Farm Business Sales

Predicting possible sales for your Fish Farm business is a very chief process; before you launch your business you must feel positive in future sales otherwise there is no point in setting up in the first place. It’s suspect you will be right on the money but if you don’t make a realistic attempt your Fish Farm business will likely not make the grade; forecasting is an important element to your business stratgey.

Your sales forecast is the fiscal projection of the quantity of turnover your Fish Farm business will make from the sales of its products or services. Your sales forecast can stand alone, but it will be closely connected to your Fish Farm business plan. It is an essential and fundamental element of the planning method and it will be a chief part of your profit and loss account and cash flow forecast.

Why bother with a sales forecast?

It is needed so you can

1. Predict your cash flow – your forecast might predict slow times of business where you may need a cash injection to pay for products or just to pay the staff for example.
2. Manage Cash flow – innermost to the success of your business, it is essential that you understand how sales forecasting contributes to the computation of the cash flow forecast.
3. Plan future resource requirements – for example, the quantity of staff considered necessary to manage your orders and provide a certain level of service.
4. Plan marketing activities – this will noticeably have a knock on effect to the sum of sales you make as well.

Quite clearly constructing a sales forecast for your Fish Farm business is crucial to your business success – you should continually re-evaluate your sales forecasts – by looking at concrete sales to your forecasted sales firstly you can measure if you have done well or not.

So what do you need to consider?

Your sales forecast should show sales by month for at least the next 12 months, and then by year for the following two years. Three years, in total, is generally enough for most business plans.

You need to consider

1. Are there any comparable products or services already being provided in the neighborhood?
2. What is the extent of the market?
3. Is the market growing or declining, and if so,by what % each year?
4. What are the major considerations for this market?
5. What might affect it in future?
6. How do cyclic factors affect purchases of your product or service?
7. Are there fashions in your business?

Who are your customers going to be?

1. What percentage will purchase?
2. Why will they cease trading from someone else to trade from you?
3. How much will you charge?
4. Can you in reality supply the products and services that you are predicting?
5. How many competitors do you have?
6. It is unlikely your business is the only one of its kind – what happens to your customers when new businesses enter the market?

The whole globe is your marketplace with the creation of the internet – but what products/services can you make available Virtually all business has a quantity of competitor(s) – how can you hoover up your competitors customers? How can you put a stop to your competitors taking your customers? Can you tweak your product prices up or down to match new customers – can you simply add or transform the services you offer to new and existing customers to mushroom your turnover and profits?

Preparing your Fish Farm business forecast

All Fish Farm businesses need to base their forecasts on certain assumptions regarding potential changes that may take place in the future. These can be quantified and could include:

1. Sector growth/decline by a certain percentage e.g. 5%.
2. Planned expansion in the number of personnel to generate an expected 20% increase in production.
3. A move to a better location that ought to produce a 40% increase in sales.

Preparing your forecast

If you sell more than one product or service, you should prepare a separate forecast for each item in your range,and forecast:

1. By volume
2. By value
3. By a combination of both value and volume.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on realistic, verifiable and unbiased info.
2. Do not be tempted to ignore your investigation if it showed negative results.
3. Do not make predictions only on the basis of historical performance. Keep examining at what else might change your sales in the future and alter your forecast in view of that.
4. Make sure you understand your capacity limits. Can you produce the amount of sales being forecast with the personnel, equipment and financial resources available to you?
5. Does the pricing policy you have used in calculating your sales forecast convey to what is really achievable?, or conversely, have the prices been set too low down or too high so that either way your forecast is potentially unrealistic?
6. Is your business brand new?, your business may take longer than you imagine to get recognized, and have you set accordingly realistic sales goals?
7. Have you permitted for the possibility that high sales based on an initial promotional rush may drop off, leading to a need for more intensive marketing and higher ongoing costs once initial interest has peaked?
8. When you give reasons for your sales forecasts to prospective backers – are they believable?

How To Forecast English Language School Business Sales

Forecasting yet to come sales in your english language school business is a crucial element of setting up and running a business; it is an essential constituent of your english language school business plan. It’s implausible that your english language school business will be right but you must be able to make credible, evidence-based projections in order to map your english language school business strategy.

Your sales forecast is the financial projection of the quantity of turnover your english language school business will make from the sales of its products or services. Your sales forecast can stand alone, but it will be closely connected to your english language school business plan. It is an essential and fundamental piece of the planning method and it will be a major part of your profit and loss account and cash flow forecast.

So why do you need to forecast sales?

It is needed so you can

1. Predict your cash flow – your forecast might predict slow times of business where you may need a cash injection to pay for products or merely to pay the staff for example.
2. Manage Cash flow – fundamental to the success of your business, it is vital that you recognize how sales forecasting contributes to the calculation of the cash flow forecast.
3. Plan future resource requirements – for example, the number of personnel considered necessary to manage your orders and provide a certain level of service.
4. Plan marketing activities – this will observably have a knock on effect to the amount of sales you make as well.

Whatever the situation, it is essential that you research your estimated sales regularly and realistically, and take appropriate action to have another look at your strategy. Your sales forecast is the standard next to which you should frequently quantify what in point of fact happens in your business with regards to sales and the important thing is to be aware of the variances and why they arise, and to incorporate what you have learned into potential forecasts.

What elements do you need to think about?

It is by and large considered you should look to the next 3 years of your english language school business for your sales forecasts – the first year being detailed on a monthly basis

Things to think about

1. Is there an customary market for your product or service?
2. What is the magnitude of the market?
3. Is the market growing or declining, and if so,by what percentage each year?
4. What are the key factors that are currently influencing that market?
5. What may possibly affect it in future?
6. How do seasonal factors affect purchases of your product or service?
7. Are there trends in your business?

Do you know who your customers are?

1. How many customers will in point of fact pay money for your product or service?
2. Will they desert a different supplier to come to you?
3. How much will you charge?
4. Do you have the capital to provide the amount of products and services?
5. How many other businesses like yours are out there?
6. Your business will not be exclusive; what happens when new-fangled competitors come into the market once you have done the groundwork to raise market awareness?

The whole world is your marketplace with the creation of the internet – but what products/services can you sell In effect every business has some competitor(s) – how can you hoover up your competitors customers? How can you put a stop to your competitors taking your customers? Just how elastic with regard to pricing and the collection of products or services offered can you be?

Preparing your english language school business forecast

All english language school businesses need to base their forecasts on certain assumptions regarding potential changes that may take place in the future. These can be quantified and could include:

1. Sector expansion/decline by a certain percentage e.g. 5%.
2. Planned expansion in the number of workers to generate an expected 20% increase in production.
3. Better location – more customers – 30% increase in sales.

Preparing your forecast

You should prepare a sales forecast for each item you sell,and forecast:

1. By volume
2. By value
3. By a combination of both volume and value.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on confirmable,realistic and unbiased information.
2. Do not be tempted to overlook your examination if it showed bad results.
3. Do not make predictions solely on past performance. Keep examining at what else might impinge on your sales in the future and adjust your forecast as a result.
4. Understand what volume of goods you can produce. Is it physically possible to produce the amount of sales being forecast with the personnel, equipment and monetary resources available to you?
5. Does the pricing policy you have used in working out your sales forecast convey to what is really achievable?, or conversely, have the prices been set too low or too high so that either way your forecast is potentially unrealistic?
6. Is your business new?, your business may take longer than you imagine to get reputable, and have you set accordingly realistic sales targets?
7. Once initial sales have dropped off subsequent to your business launch, have you allowed for the increased marketing costs your business might incur?
8. Can you identify and justify the assumptions you have made in reaching the forecast, and explain them to interested parties if needed?

Forecasting Pet Shop Sales

Predicting likely sales for your Pet Shop business is a very chief process; you should have a strong idea before you commence your business of your likely sales. It is doubtful you will be right on the money but if you do not make a realistic effort your Pet Shop business will likely go out of business; forecasting is an important component to your business stratgey.

Your sales forecast is the economic projection of the quantity of revenue your Pet Shop business will take home from the sales of its products or services. Your sales forecast can stand alone, but it will be closely connected to your Pet Shop business plan. It is an integral and fundamental section of the planning method and it will be a chief part of your profit and loss account and cash flow forecast.

So why do you need to forecast sales?

A sales forecast is necessary in order to

1. Predict your cash flow – your forecast might predict slow times of business where you may need a cash injection to pay for products or merely to pay the staff for example
2. Manage Cash flow – key to the success of your business, it is important that you be aware of how sales forecasting contributes to the calculation of the cash flow forecast.
3. Plan future resource requirements – for example, the amount of personnel considered necessary to deal with your orders and provide a certain level of service.
4. Plan marketing activities – this will obviously have a knock on effect to the quantity of sales you make as well.

Whatever the situation, it is critical that you study your expected sales frequently and realistically, and take proper action to re-examine your strategy. Your sales forecast is the yardstick alongside which you ought to repeatedly assess what really happens in your business in terms of sales and the important thing is to appreciate the variances and why they come about, and to incorporate what you have learned into coming forecasts.

What fundamentals do you need to think about?

Your sales forecast should show sales by month for at least the next 12 months, and then by year for the following two years. Three years, in total, is generally enough for most business plans.

Things to think about

1. Are there any related products or services already being provided in the neighborhood?
2. What is the size of the market?
3. Is this an escalating/contracting market and if so; by what %?
4. What are the main considerations for this market?
5. Have you seen any factors that may influence it in the future?
6. How do recurring factors influence purchases of your product or service?
7. What trends or fashions are pertinent to the sector?

Do you know who your customers are?

1. How many customers will in reality buy your product or service?
2. Why will they bring to a close buying from someone else to trade from you?
3. What is your pricing rule and how will it impinge on sales?
4. Do you have the means to offer the amount of products and services?
5. How many other businesses like yours are out there?
6. It’s unlikely your business is the only one of its kind – what happens to your customers when additional businesses enter the market?

The entire the human race is your marketplace with the invention of the world wide web – but what products/services can you supply? How can you differentiate your business from your competitors’ businesses? Just how accommodating with regard to pricing and the scope of products or services offered can you be?

Preparing your Pet Shop business forecast

All Pet Shop businesses need to base their forecasts on certain assumptions regarding potential changes that may take place in the future. These can be quantified and could include:

1. Sector increase/decline by a certain percentage e.g. 5%.
2. Personnel increase to increase production or sales – maybe 25%.
3. A move to a different location that ought to produce a 40% increase in sales.

Preparing your forecast

If you sell more than one product or service, you should prepare a separate forecast for each product in your range,and forecast:

1. By volume
2. By value
3. By a combination of both volume and value.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on realistic, supportable and unbiased info.
2. Do not be tempted to take no notice of your research if it showed negative results.
3. Don’t make projections exclusively on historical results. Put your business under a microscope – try and imagine what might have an effect on your sales in the future – good or bad.
4. What is the upper limit of products you can produce in a day?. Is it physically possible to produce the amount of sales being forecast with the equipment,personnel and financial resources available to you?
5. Are your prices realistic?, or conversely, have the prices been set too low down or too high so that either way your forecast is potentially unrealistic?
6. Is your business brand new?, have you considered that it possibly will take longer for your business to become established, and have you set accordingly realistic sales goals?
7. Once early sales have dropped off after your business launch, have you allowed for the increased marketing costs your business might incur?
8. When you explain your sales forecasts to prospective backers – are they believable?

Weave a “Freemium” Business Model Element Into Your Consumer Product Marketing Strategy

Weave a “Freemium” Business Model Element Into Your
Consumer Product Marketing Strategy

A 21st century term applied to a decades old Marketing Concept, Freemium has become one of the most popular vehicles for Consumer Product entrepreneurs, Software designers and Marketers to utilize for increasing sales and distribution of their products. The concept in its most modern form is a spin on the Gift-with-Purchase promotion designed by Estee Lauder Cosmetics in the 1960’s and King Gillette with this safety razor and blade refill strategy first used in the late 19th century.

The word “freemium” is a portmanteau, combining the two aspects of the Business Model, free and premium. The idea is to offer a hook, a free good or service to the consumer, with the Sales Strategy being to up-sell the recipient of the free offer to a premium product or service. This concept is powerful, simple to execute and provides excellent results.

The most compelling word in Consumer Product Marketing is “free”. Who doesn’t want to receive something for nothing? Watch retail store traffic when samples or tastings are being provided. Customers flock to the in-store demonstrator providing the free samples. Politicians make their careers by providing seemingly free benefits to constituents.

The word “premium” is evocative of a better lifestyle, luxury product or enhanced version of a staple product. Most people aspire to add luxury to their environment. A bigger flat screen television, a finer French Perfume, imported rare Extra Virgin Olive Oil or Italian-made shoes are basic examples of the types of products that consumers trend toward as incomes expand. People drive a small Kia automobile for transportation. They drive a Jaguar because they want the premium Features and Benefits that Jaguar Marketing details in its Advertising.

Recently we had a client who was attempting to Market a web-service to the portion of the population who were nearing retirement. Our Product Development team collaborated with software designers to create a free “Club Feature” to entice visitors to the web-site to join instantly. We waived the annual $95 Membership charge. Once aboard, Members were offered a menu of Premium Services, also at Club Member Discounts. The result was an amortization of costs against a broad field of income generators. The site was profitable almost from the date it went on-line.

The Estee Lauder inspired Gift-with-Purchase transformed the Department Store luxury Cosmetic industry. Competitors quickly jumped on this creative Sales Promotion bandwagon. However, Estee Lauder enjoyed the most important element in Consumer Product Marketing and Sales; a first mover advantage. The GWP concept launched the Brand into an orbit that has never been lost.

The Gift-with-Purchase (GWP) Promotional Strategy was followed by the Purchase-with-Purchase (PWP). The GWP offers a free sampler of an assortment of complimentary products. The premium is the minimum purchase required to obtain the GWP. If you do not believe that this technique works, just stand in a Department Store Cosmetic department anywhere in the world when a Beauty Product of Fragrance vendor is offering their GWP.

AOL used a “Freemium” program for years to launch and expand their dial-up internet service. Displays offering free software containing AOL set-up data were ubiquitous in stores and supermarkets. The “freemium” was typically a 90 day no cost teaser trial with a fixed monthly service rate kicking in automatically after the gratis period ended. This model worked magnificently for AOL for a number of years and made the Company the “alpha” service provider that most internet customers initially utilized.

Variants of a “freemium” Marketing Strategy are constantly being utilized. Wellness products, Weight Loss Products, Cosmetics, Food and Drink Products, and a wide range of Consumer Services employ some form of a “freemium” in their Brand building Marketing Campaigns. Infomercials often offer a free trail size of the product with the client paying only shipping and handling. Of course, these offers are almost always accompanied with a Negative Option Feature that kicks on automatically unless you remember to opt out.

Free offers work, but in order to provide goods and services there must be an income stream generated by the give-away. Smart Consumer Product Marketers and Services Providers have learned to craft Marketing Programs that include a free offer with a premium up-sell link. Freemium’s have been around for decades, only the word is new.